Privacy Policy

This Privacy Policy explains how Merlin Thermal Optics ("Merlin," "we," "us," or "our") collects, uses, and shares information about you when you visit our website, place an order, or contact us. We keep this short and plain — no legalese for its own sake.

Information we collect

We collect information you give us directly and information collected automatically.

• Order and account details: name, shipping and billing address, email address, and phone number.
• Payment information: processed securely by our payment providers. We never see or store your full card number.
• Communications: messages, emails, and support requests you send us.
• Usage data: pages visited, device and browser type, and referring links, collected through cookies and similar technologies.

How we use your information

• To process, fulfill, and ship your orders.
• To provide warranty service and customer support.
• To send order confirmations, shipping updates, and — if you opt in — Field Notes emails about new gear and field tests.
• To improve our products, website, and service.
• To detect, prevent, and address fraud or abuse.

How we share information

We do not sell your personal information. We share it only with service providers who help us run the business — payment processors, shipping carriers, email providers, and analytics tools — and only as needed to do their job. We may also disclose information when required by law or to protect our rights.

Cookies

We use cookies to keep your cart working, remember preferences, and understand how the site is used. You can disable cookies in your browser, though some parts of the site may not work as well.

Email marketing

If you sign up for Field Notes, we'll email you occasionally. Every email includes an unsubscribe link, and we'll remove you right away. No spam — that's a promise, not a setting.

Data retention and security

We keep your information only as long as needed to fulfill orders, meet legal and warranty obligations, and run our business. We use reasonable technical and organizational measures to protect it, but no method of transmission over the internet is perfectly secure.

Your rights

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, or to opt out of certain uses. To make a request, email us and we'll take it from there.

Children's privacy

Our site and products are intended for adults. We do not knowingly collect information from anyone under 18.

Changes to this policy

We may update this policy from time to time. When we do, we'll revise the "Last updated" date above. Material changes will be highlighted on this page.

Contact us

Questions about your privacy? Email support@merlinoptics.com and a real person will get back to you.